China Construction Expo is the largest and most influential industry event in the field of architectural decoration in China. After years of development, it has become the largest and most comprehensive architectural decoration exhibition in Asia and even the world, known as "the first exhibition of building materials in Asia". The 2018 Guangzhou Construction Expo is in full swing. With the continuous development of these industry exhibitions, the building materials and home furnishing industry is again in the peak season of investment attraction. While many enterprises increase publicity and support, many dealers also take the opportunity to investigate their intended brands
specific to the door and window industry, different from the mentality of being willing to operate "Mom and pop stores" in the past, today's dealers are more inclined to do brand monopoly. More than 80% of dealers think that joining medium and high-end doors and windows is more promising. Before joining, they will first consider famous brands such as the top ten brands of doors and windows
in this regard, many insiders, including President Xu of meizhixuan doors and windows, believe that the trend of branding has become irreversible due to the comprehensive impact of the development of the building materials and home furnishing industry and the deepening of consumption upgrading, "After ten years or more of precipitation, enterprises such as the top ten brands of doors and windows have survived the fierce market competition and have more advantages in comprehensive strength and development strategy, so they are more trustworthy to dealers."
the top ten brands of doors and windows have strong strength and strong support for dealers
under the situation of fierce market competition, dealers need to cooperate with enterprises with strong comprehensive strength in order to "build a good tree and enjoy the cool" and reduce the risk of individual entrepreneurship. Compared with small and medium-sized enterprises, the top ten brands of doors and windows have obvious advantages in strength
it is understood that as a large modern enterprise specializing in the production of systematic doors and windows, meizhixuan has always insisted on providing high-quality products and considerate services to consumers, and has been recognized and trusted by people from all walks of life in the industry and customer partners. It has won the titles of "China's famous brand", "China's top 500 pan household enterprises", "China's recommended brand for engineering construction", "Foshan consumer satisfaction unit" "Honorary certificate of Foshan Quality Inspection Association", "ISO9001:2008 quality management system certification" and other awards fully reflect the strong brand competitive advantage of meizhixuan
meizhixuan doors and windows has always pursued the concept of independent research and development, design and production. It introduces a full set of foreign advanced production and processing equipment for large-scale production. It has a complete product system, covering aluminum alloy doors and windows, sunshine room and other full range products, more than 30 series, more than 30 colors, and can also be customized to meet the diversified needs of different users
the company has more than 10 product technology patents, focusing on door and window design, R & D, production, transportation, service and other aspects. Industry 4.0 intelligent manufacturing system, ERP order system and professional 3D design software are renowned in the industry for their technology and quality
at the 2018 meizhixuan new dealer training meeting, which ended not long ago, the dealer Mr. Zhang said that he also had relevant experience before joining. When changing the joined brand, considering the trend of branding development, he focused on meizhixuan and reached cooperation. "Before, it was OK to do small brand business, but now the market is saturated and the competition is too big. It can't be done without the support of the headquarters."
like Mr. Zhang, meizhixuan had more than 100 new dealers in 2018. Considering the strong comprehensive strength of meizhixuan, it can provide strong assistance in new product research and development, professional training, event promotion and other aspects, so it can reach cooperation with meizhixuan
meizhixuan provides support for store site selection and decoration, samples, event planning, advertising, etc., to help dealers get started quickly; We also regularly organize dealer marketing summits, which cover product knowledge training, pre-sales measurement and after-sales installation training, order system training, three-dimensional design system training, iPad order grabbing system training and active marketing training, so as to comprehensively improve the competitiveness of dealers
the top ten brands of doors and windows have broad prospects and small entrepreneurial risks for dealers to join.
in addition to having advantages in strength and brand influence, the top ten brands of doors and windows can also give dealers strong core competitiveness and market prospects, which can greatly reduce the risks of dealers to join
in terms of the overall door and window mode, meizhixuan doors and windows has always pursued the concept of independent research and development, design and production, and has introduced a full set of foreign advanced production and processing equipment for large-scale production. It has a complete product system, covering aluminum alloy doors and windows, sunshine room and other full range products, more than 30 series, more than 30 colors, and can also be customized to meet the diversified needs of different users
compared with the traditional single product model, the overall door and window also brings business opportunities for dealers: gather consumers with different needs in the same store, which increases the audience and greatly improves the number of customer orders; Unified order, delivery and after-sales to facilitate the daily management and operation of dealers. In addition, overall customization is the future trend, which is not difficult to predict. The overall door and window mode will be a blue ocean in the market in the next 3-5 years in the door and window industry, or become a hot project in the future
the top ten brands of doors and windows have high influence, so don't worry about store traffic. In the era of public praise, brand influence is the key to help dealers quickly open the market. Brand enterprises such as the top ten brands of doors and windows are well-known and have great influence in the market. Dealers can "enjoy their success" by cooperating with them, without spending energy or detours in store drainage and brand promotion
knowing this well, meizhixuan doors and windows has always linked the brand strategic planning with the dealer management. On the basis of deeply cultivating the overall door and window model and creating differentiated brands, meizhixuan implements multi-dimensional and three-dimensional channel promotion of "Online + offline" and "headquarters + exclusive stores", and TV, magazine, high-speed rail and anti-aircraft artillery advertisements are distributed in major cities across the country. Send a professional marketing team to provide solutions for dealer stores from time to time throughout the year to revitalize the market, and comprehensively improve brand exposure and influence by developing iPad order grabbing system and three-dimensional design system, as well as participating in large-scale industrial exhibitions
in the future, meizhixuan doors and windows will continue to integrate the hard power of the group's production with the soft power of brand operation, deepen brand upgrading, product upgrading, service upgrading and channel upgrading, adhere to product quality in the spirit of craftsman, create a leading brand with nanny service, provide quality home enjoyment for consumers, and lead dealers to grasp the truth of wealth and create a better future