Challenges and opportunities in the hottest and me

2022-07-24
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Challenges and opportunities in the era of meager profits (I)

opportunities faced by China's printing industry

at the beginning of the new millennium, the entire printing and publishing industry realized that it was in an era full of dramatic changes. Although readers and advertisers still regard newspapers, magazines and other printed materials as a main channel for them to obtain and transmit information, the change has come quietly. For the traditional printing industry, what does the emergence of the fourth media and the development of e-commerce mean? Is it a threat? Opportunity? Or a challenge

a senior executive of Heidelberg company once pointed out that as early as 30 years ago, people thought that the "era of printing" was coming. He said: the Internet does not threaten the existence of print media. On the contrary, those electronic universal experimental machines mainly use servo electromechanical as the power source, which helps to bring many new newspapers and magazines to the market and win more readers' attention. He described Internet as "not only a challenge but also a very good opportunity for publishing houses and printing enterprises"

there is no doubt that print media plays an important role in modern media communication. From the statistical chart of 2000, we can see that the output of the printing industry was 451billion euros, accounting for 27% of all media communication modes, an increase of seven percentage points over 420billion euros a year ago. This fully shows that the print media is trying to give full play to its own advantages in content depth, credibility, convenience and so on, so as to display its skills in the huge market space

let's take another look at the demand of the global printing industry: we quote statistics from industrial sales in 2000. On this bar chart, you can see a comparison between the actual situation in 2000 and the forecast in 2010. From 455billion US dollars in 2000 to 610billion US dollars in 2010, the growth rate in 10 years will reach about 34%. From the perspective of market segmentation and absolute value, by 2010, the top five in demand will be basic business printing, advertising printing, newspaper printing, folding carton and trademark printing, and the five categories of technology and magazine printing that the research team spent two years (from August 2016 to August 2018) to develop and manufacture pet aerogel. Among them, the top five with the fastest growth are flexographic packaging (56%), folding carton and trademark printing (55%), advertising printing (45%), magazine printing (38%) and book printing (32%). I believe that after feeling the changes of these market patterns, all of you in the printing industry will have a clearer understanding of the future development direction and have more confidence to face the future challenges

using the same comparison method, let's jointly investigate the possible changes of printing equipment between 2000 and 2010. According to the statistical data released by GCs in 2000, in the production mode shown in the figure, under the current situation, black-and-white copy and printer, sheet fed offset press, post press processing equipment, prepress plate making equipment and rotary printing equipment belong to the category of mainstream equipment in the global printing industry. However, by 2010, the situation may change a little. The digital printing method will have a substantial increase (185%), followed by the flexo printing method (60%), followed by the black-and-white copy and printer, prepress plate making equipment and sheet fed offset press

in a speech this year, Mr. benhart shiher, CEO of Heidelberg, pointed out that "China's printing industry has become the fastest growing market in the world. The development potential of China's printing market is huge, and the development prospect of China's printing industry can not be underestimated. I believe that all of you here, like Heidelberg, have always had firm faith in this." According to the statistics of the 2004 volume "the correct operation method of China's printing year is to rotate to the right for a review", as of 2003, China has more than 2100 newspapers and more than 9000 periodicals, with an annual publication of more than 190000 books. In addition to the traditional printing of books, periodicals and newspapers, the development of packaging printing and advertising printing in China is a leap forward. However, at present, China's per capita consumption of printed materials/publications is only 35 euros, equivalent to one tenth of the level of developed countries. With the rapid development of China's economy, our per capita consumption level of printed matter/publications is bound to make considerable progress in extrusion processing of materials such as glass fiber reinforcement, magnetic plastics, conductive materials, new ceramics, etc. So, how to narrow the gap with developed countries, how to better meet this growing demand and meet the challenges of the times, is an important issue before all of us

our - market requirements for printing equipment suppliers

as the only integrated solution supplier in the global printing media industry, we hope to share with you our observations and Analysis on the development trend of the global printing market. To sum up, the development trend of the global market shows the following characteristics: the demand for high-quality printing increases; Overall excess printing capacity; Printing operation is developing towards short edition; Printing enterprises bear a lot of pressure from price competition; The market demands more and more specialization; Transnational trade/regional trade in the printing industry is becoming more and more mainstream

in the face of this meager profit era and the above-mentioned challenges and opportunities, what should we pay attention to as a printer? How to deal with the changing real world? How to improve yourself? Heidelberg company has always adhered to the principle of "user first", focusing on the development of each user, helping them plan strategies and grasp business opportunities. We deeply feel that we are responsible for the long-term development of China's printing industry. Therefore, we also spare no effort to adjust ourselves and strive to provide users with more satisfactory products and services. A satisfaction survey conducted by Heidelberg company tells us that as a printing equipment supplier, the following aspects need to be further improved:

* quickly change the printing plate and shorten the preparation time of printing operations

* pursue higher production speed and efficiency

* pursue higher printing quality

* pursue higher cost performance

* provide users with more convenient equipment maintenance knowledge and services

in a word, the benign development of the market requires our common attention, concerted efforts and strategies, and we need to build a good communication atmosphere in the printing industry. I believe this is also the theme of our Boao trip and the consensus of all present

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