Challenges and opportunities of printing industry

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Challenges and opportunities of the printing industry in the economic adjustment cycle

China began to implement a market economy in the early 1990s. The printing industry was one of the first industries to implement marketization and privatization. It was the first to open up to foreign investment in the field of culture and publishing, and the first to implement the policy of promoting democracy and retreating from the country. The government no longer used administrative power to participate in the operation, But actually, it may not be enough to mine a corresponding number of minerals and put them back in the industrial and functional management. It is precisely because of the smooth market operation mechanism at the level of production relations and the clear subject of property rights that have directly promoted the vigorous development of the productivity of the printing industry. The printing enterprises with private (including foreign capital and joint venture) as the main body have experienced leapfrog development in both quantity and scale, and the printing enterprises have mushroomed. During the 10 years from 1998 to 2007, they have increased in the trend of net inflow, which is nearly 10000 according to official statistics; Equipment investment surged, especially with the encouragement of the import tax exemption policy for the investment quota of foreign-invested enterprises and the import tax exemption policy for printing equipment of domestic enterprises, the blowout type printing equipment was introduced from 2000 to 2005; At the same time, in order to seek more stable development, enterprises with a certain financial background began to consider buying land and building factories, hoping to change the living state of having no fixed residence and moving east and West in the past

the decade of rapid development of China's printing industry is the golden decade of China's economy since the reform and opening up. Under the background of continuous growth in the overall environment, the continuous development and expansion of printing enterprises is the main theme of this period

according to incomplete statistics, the average establishment period of China's private printing enterprises is less than 10 years. The growth of social demand for printing in the past 10 years is the core driving factor (GDP growth). However, the supply side, such as the number of enterprises and the number of equipment, is also growing rapidly, resulting in the continuous decline of labor prices (for example, the price of each color order is reduced from 50 yuan and 30 yuan to less than 20 yuan at present), This directly guides the normal return of the profitability of an industry from its initial development to full competition to the social average profit level. But on the whole, the printing enterprises that take the high-speed chariot of China's economy are indeed coming all the way without worry

unprecedented difficulties

2008 is a very important time point. The 70th anniversary of the first world economic crisis, the 70th anniversary of the great depression, the 20030th anniversary of China's reform and opening-up, the 10th anniversary of the Asian financial crisis, the 10th anniversary of China's economic GDP bull market The test data of each experimental machine in this year also showed that some events worthy of being recorded in history have taken place. However, since the beginning of the world economic history, the first financial crisis known as the global financial tsunami is hitting the world with the speed and destructive power of a tsunami. The global economy suffering from inflation (including, of course, China with high fever in GDP, CPI and PPI) is suddenly thrown into the ice water like a patient with high fever, History cannot tell us, nor can economists use empirical models to demonstrate the depth and breadth of the impact of such a strike on the economy, but they are panicking to rescue the economy in various ways, and China's economic chariot has slowed down. GDP dropped by 5% to 6.5% in the fourth quarter of 2008. We can't comfort ourselves that China's GDP is still the highest in the world at 6.50%, but we should demonstrate the impact on the economy by cooling down (5%) or braking and shifting. So far, we have not seen a 5% decline in the GDP of western developed countries. We do not want to see a basic phenomenon - the faster the speed, the greater the danger of rapid braking, which has been verified in this crisis

young Chinese printing enterprises serving all sectors of China's national economy deeply felt the impact of the tsunami: weak market demand, declining sales revenue, longer accounts receivable period, increased risk of bad debts, and falling wages. Among all the influencing factors, the decline of demand is the core factor. The printing industry is in an unprecedented predicament

colorability and water resistance

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