Changes and prospects of the most popular Japanese

  • Detail

Changes and prospects of Japan's publishing and circulation industry in the past decade (Part Two)

(II) intensification of competition among bookstores

1. more branch bookstores and large bookstores

another reason for the new store area of bookstores from 1991 is that they carried out more strict monitoring on the quality control of incoming materials and finished products, from 536 101244 square meters to 600 192934 square meters in 2000, showing an expansion trend. After reaching the peak of 278032 square meters in 1997, although the expansion area has slowed down, the increasing trend is still undeniable

branch stores are characterized by roadside suburban bookstores with store facilities such as parking lots. It is mainly a composite bookstore that concurrently sells audio, video and other publications. Its business types generally include AV rental and distribution of stationery, groceries, etc. After promoting the chain industry in those places, it can enrich the functions of the Department and also play the role of an inspector and a buyer. Many bookstores take the pursuit of low-cost operation as their goal

another feature is that large bookstores often set up booth type branch bookstores in urban commercial buildings. They not only have large bookstores with an area of more than 1000 square meters, but also have 3300 square meters of super large bookstores that boast "all kinds of special books" to meet customers' desire to "buy all at once"

2. Infiltration of other industries

the infiltration of bookstores by other industries has attracted people's attention. Railway operators who own good locations in railway stations, such as the "East Japan bookstore" of Japan Railway, "Shujie" of Japan express railway, and qiwentang of Jingwang electric railway, as well as home appliance stores, chains, fast-food restaurants, Home Inns that distribute personal computers and computer game software, as well as the delivery catering industry, cosmetics manufacturers, computer software developers, and delivery service industry. 7: the industry has all kinds of inspiration, Intended to infiltrate the bookstore industry

since CVS sells the same kind of goods as small and medium-sized bookstores that are open all day, the original bookstores will be hit by the opening of such bookstores. But CVS itself is also very competitive. In 2000, there were 42000 companies with a sales amount of 740billion yen, but the development slowed down slightly. Among them, it also carried out other service projects, such as cooperating with bookstores to deliver books to the door

3. The birth of bookstores (online bookstores)

the emergence of a business bookstores (WEB bookstores) without stores and inventory, which is a combination of Internet and communication sales, is an event of special significance in the bookstore dynamics in the past 10 years. Amazon, a famous company in the world, formed Bookstore after entering Japan; The famous Jiyi state house has also formed a Book Web bookstore; Other bookstores have also been born one after another, such as the powerful delivery door industry and the book service organization formed by the cooperation between transportation and CaiTian publishing and sales. Due to the large increase in the number of online orders, the sales volume of the bookstore reached 10billion yen

in addition to the conditions for making use of Internet, the establishment of bookstores should also have the functions of data base retrieval, commodity purchase, delivering books to readers, and collecting book funds. There are two types of commodity procurement: centralized commodity in one place, and then distributed book (distribution) according to each order, and decentralized centralized commodity in the warehouse, which is purchased from the publishing house according to each order, and then distributed; In addition, there are bookstores that wholesale, select and ship books to small bookstores according to each order. According to the above distribution mode, bookstores in the line of possibility to reduce metal fatigue can be classified. The distribution methods include bookstores, CVs, Jr book kiosks in railway stations, door-to-door delivery of books to the places designated by readers, and the combination of both

(III) the threat and Prospect of bookstores

1. the threat of bookstores

for bookstores, the surrounding environment is changing: there are used bookstores opened in the name of recycling. As a part of the leasing industry, you can read comics in the store and drink materials if you still have questions; In addition, the increase of cultural facilities such as libraries poses a threat to the business of bookstores

there are 2639 public libraries in Japan, plus 3800 University Libraries (according to the Japanese Library). In order to popularize reading, libraries emphasize serving the residents and increase the lending rate of books and periodicals. Most of them try their best to enrich the varieties of best-selling books to meet the needs of residents, so people no longer go to bookstores to buy books

2. three forms of remaining bookstores

bookstores that can survive this severe environmental change have the following common characteristics:

① bookstores are spacious and can attract customers from afar. It is a super large bookstore with abundant inventory. Namely "show window bookstore"

② make effective use of the limited space. Instead of taking it as their own responsibility to attract all customers, they try to attract target customers to the store and provide readers who "catch" with specific varieties of books and periodicals. It is a special bookstore that "supplies specific varieties of books and periodicals" with high prices

③ pay attention to the convenience of readers, set up close to the living area of readers, and provide books and periodicals that can flexibly meet the on-the-spot needs of readers. It is a "close and convenient bookstore" composed of commodity groups

although they are limited by the existence of readers, they play an important role as places to provide needed goods

Copyright © 2011 JIN SHI