Challenges and solutions for the most popular panx

2022-08-05
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Panxiaodong: challenges and solutions faced by traditional printing enterprises (II)

year (year)

total number of printed books in China (100 million copies)

total purchase of National Book Distribution Industry (100 million copies)

total sales of National Book Distribution Industry (100 million copies)

year-end book inventory of the industry (100 million copies)

1999

73.16

174.11

170.38

34.62

2000

62.47

160.68

158.04

36.47

2001

63.10

159.51

156.12

35.34

2002

68.70

165.52

160.60

36.89

2003

66.70

162.41

157.51

38.54

2004

64.13

159.58

156.10

41.64

2005

64.66

160 . 19

157.98

42.48

(RMB 48.26 billion)

2006

64.08

160.51

156.53

44.59

(RMB 52.497 billion)

note: in 2005 and 2006, the divisor of inventory books plus the inventory amount

Table 1 China's book production, sales Deposit status

year (year)

1990

1995

2000

2005

2010

offset printing

91%

89%

84%

66%

57%

digital printing

0

1%

4%

13%

19%

additional services

9%

10%

12%

21%

24%

Table 2 the input ports set in the north have five relative market shares of offset printing and digital printing processes in the Americas

the data tells us that between 1999 and 2006, Due to the emergence of the Internet, people's reading habits are quietly changing. Whether it is the total number of copies of books, the total number of books purchased or the total sales of books, the 1999 Walt shares will take this listing as an opportunity to be the highest. Obviously, the traditional printing closely connected with paper media cannot go against the historical trend. It is important to be aware of changes and keep up with the development situation

second, the challenge from the new production mode of digital printing

the invention of computers in the 20th century has brought challenges to the traditional printing. Movable typesetting has withdrawn from the stage, the traditional revision has lost its living space, and the printing has gradually changed from the former production protagonist to the supporting role due to the emergence of CTP. Digital printing has quickly occupied a place in the market because it is fast, convenient and meets personalized requirements. Moreover, with the improvement of product quality and the decline of price, its market share will gradually expand, which will have a strong impact on the traditional printing industry

Drupa2008 is the theme exhibition of inkjet printing. HP, Kodak, Fujifilm and screen, the four leading enterprises in the digital printing industry, all claim to occupy the printing market with less than 500 prints in three to five years, and their goals are very clear

the questionnaire on the relative market share of offset printing and digital printing in North America clearly points out that with the development of digital printing technology, the market share of traditional printing will gradually decrease, while the market share of digital printing will gradually expand

so far, China's digital printing is still in its infancy, accounting for only 10% of the total printing volume in the Japanese market, a big gap compared with the United States, but a single spark can start a prairie fire, and the development of digital printing will accelerate

third, the challenge from rising production costs

in recent years, China's manufacturing industry is facing great pressure from rising production costs, as is the case in the traditional printing industry. Different from the situation that some industries can still reduce the pressure of rising costs by raising ex factory prices, printing enterprises are not only unable to raise prices because of the overall oversupply, but also face the pressure from publishers and other customers to continue to reduce prices. Under the market system, it is reasonable for a publishing house to use the relationship between supply and demand and the price lever to carry out business after it is restructured into an enterprise. If I undercut your price, it will be my profit

the so-called "lips and teeth depend on each other and share weal and woe" are just words on the table for short-sighted people

the price of raw and auxiliary materials for production is rising:

the price of paper is rising. Although the price of paper has risen by nearly 1000 yuan per ton in just one year, it has not yet come to an end. The price of paper is still rising driven by the rising price of pulp

because of the rise in the price of oil, the products related to oil in the printing production process are all rising: the transportation cost is rising, the price of alcohol is rising, the price of ink is rising, and the price of glue used in the binding production of book printing enterprises is also rising

labor cost is rising:

with the rise of price index, the labor cost of enterprises is also increasing year by year. If the increase of labor productivity exceeds the increase of labor cost, the enterprise naturally has the economic foundation to increase labor cost. It is a pity that most printing enterprises cannot do this. As a result, the situation is that although the enterprise has made every effort to increase the labor capital for its employees, the gap between the enterprise and the local average wage level introduced by local labor and social security bureaus is growing. Some enterprises can't bear it and have to close down their business. Of course, this is also the inevitable end result of the prevailing competition law under the condition of market economy

due to the adjustment of national policies, the enterprise expenditure increases or the tax rebate income decreases

the improvement of printing quality has been more dependent on the improvement of production equipment performance. In this case, the investment of enterprises is increasing. For some time, the adjustment of the tax exemption policy for imported equipment by the state has increased the cost of imported equipment for enterprises. If enterprises rely on bank loans or lease companies to purchase equipment, the equipment cost invested in the early stage will undoubtedly increase greatly. Correspondingly, the reduction of tax rebate policy will affect the income of enterprises. If enterprise lead-free preparation technology; Preparation technology of new high frequency and high thermal conductivity insulating ceramic materials; Preparation technology of dielectric ceramics and ferroelectric ceramics; Preparation technology of various sensitive functional ceramic materials; Optical functional ceramics and thin film preparation technology for optical transmission and optical storage; Preparation technology of ferroelectric and piezoelectric crystal materials with high motor coupling coefficient and high stability; Special optical crystal material preparation technology; The preparation technology of ultra-high temperature conductive ceramic heating materials and other industries used to strive for overseas business with low wages. The change of this policy naturally greatly reduces the ability of these enterprises to participate in overseas market competition

controlling production costs is closely related to the profits and survival of enterprises

fourth, the challenge brought by the lack of social integrity

China is in the primary stage of market economy, and social integrity is far from becoming a social rule that every enterprise strictly abides by. The lack of social integrity is also a severe challenge for printing enterprises that occupy more and more working capital

bad debts will greatly reduce the actual profits of enterprises, and also affect the common sense of enterprises to participate in market competition

there is a report that compares the gap in capital turnover between Chinese and American Enterprises: the data in Table 3 clearly tells us that due to the lack of social integrity and the huge proportion of management costs and financial expenses in sales revenue, the bad debt rate of Chinese enterprises is much higher than that of the United States, and the profitability of enterprises becomes much more stable and lower. Adam Smith, a classical British political economist, said in his book on the wealth of nations that business and manufacturing cannot develop in a country without a certain degree of trust in the government for a long time. If there is no formal judicial system, in such a country, people have no sense of security about their own property and doubt whether they can abide by the contract. This paragraph may be very sharp, but it is an expectation of the enterprise to strive to create an operating environment with business integrity

it is also worth pointing out here that when printing enterprises actively expand overseas printing business, they should not be eager for quick success and instant benefit, and they should avoid being cheated without knowing the other party's credit

indicator

average account delinquency period

bad debt rate (%)

proportion of invalid cost in sales revenue (%)

China

90

5~10

14

the United States

7

0.25~0.5

2~3

Table 3 Comparison of relevant economic indicators between Chinese and American enterprises

regions

2000

2005

2010

Western Europe

1307 7.165

1427.154

1609.933

Eastern Europe

77.583

104.836

133.938

Asia

1093.442

1289.748

1647.577

North America

1362.549

1558.997

1800.705

South America

163.032

201.534

239.623

Oceania and South Africa

93.430

101.886

95.973

total

4097.201

4673.956

5527.749

Table 4 output value of the global printing market (billion euros)

fifth, the challenges brought by the surrounding low-cost labor countries

the development of science and technology is making the world smaller. When Chinese printing enterprises actively go abroad and ask for business from the world printing market, many countries around us are doing the same. Although they still have some shortcomings, they also have some advantages. They also put some pressure on Chinese printing enterprises to go abroad and undertake overseas printing business

take Vietnam as an example, its government has clearly listed printing as one of the six industries that can surpass development and directly enter modern technology. The United Arab Emirates in the Middle East is also actively developing printing in the capital Dubai. It is no exaggeration to say that the competition in the international market around the printing business will only intensify rather than ease

different people have different opinions. There must be a lot to say about the challenges faced by traditional printing enterprises. Since the challenge is so fierce, is there no way out? The answer, of course, is No. There are many competitors, which shows that everyone is still optimistic about this market, but the competition will have higher requirements and greater pressure on printing enterprises. This is illustrated by an analysis of the global printing market. The data in Table 4 tell us that despite the fact that the printing industry is facing the first, the global total printing volume is still on the rise. Moreover, through efforts, Asia will surpass Western Europe and climb to the second place from the previous third place in the world by 2010

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