The most popular Southeast Asia has become a hot p

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Southeast Asia has become a hot pastry in the manufacturing industry

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core tip: it is shown in the made in China 2025 Blue Book (2016) that under the influence of the application of intelligent manufacturing technology, changes in the comprehensive cost of the manufacturing industry and other factors, the layout of the global manufacturing industry is gradually adjusted and is accelerating to Southeast Asia, South Asia Africa and other regions with lower costs

[China Packaging News] according to the "made in China 2025 Blue Book (2016)", under the influence of the application of intelligent manufacturing technology, changes in the comprehensive cost of the manufacturing industry and other factors, the layout of the global manufacturing industry is gradually adjusted, and the transfer to Southeast Asia, South Asia, Africa and other regions with lower costs is accelerating

what makes the Southeast Asian market so attractive? Cost advantage, of course! Some Southeast Asian countries have the advantages of labor cost and demographic dividend, and their manufacturing development prospects are generally optimistic. In addition, the expanding consumer groups in Southeast Asian countries have also injected impetus into their manufacturing prospects. In addition to traditional advantages such as labor and raw materials, some Southeast Asian countries have also formulated ambitious long-term development plans for the manufacturing industry. How can enterprises all over the world yearn for such a strong attraction

Southeast Asia refers to Southeast Asia, also known as Nanyang. The region is a new regional name that appeared only at the end of the Second World War. There are 11 countries in total: Vietnam, Laos, Cambodia, Thailand, Myanmar, Malaysia, Singapore, Indonesia, Brunei, Philippines and Timor Leste. So what is the printing market like in Southeast Asia? Here are some examples of the development of printing industry in several countries to give you a simple understanding

development of printing industry in Southeast Asia

the printing industry plays an important role in the economic development of the Philippines. According to previous relevant data, there are about 7000 enterprises in the packaging and printing industry in the Philippines, of which about 3000 are printing enterprises, ranging in size from small to only one person. Most of the enterprises are located in the capital Manila. In recent years, Philippine printed matter exports have continued to grow by about 25%. Postcards, Christmas cards and greeting cards are the most exported products. In terms of printing equipment, the Philippines is 100% dependent on imports. Japan is its largest source of imported equipment, followed by the United States

the packaging and printing industry in the Philippines accounts for more than 10% of the national economy. In the past two years, the differentiation of models and types of packaging and printing has also led to a 10 point confusion among consumers. The sales of the packaging and printing industry in the Philippines has increased by at least 30%. It is expected that the packaging and printing industry in the Philippines will continue to grow by 15% in the next few years. However, the printing industry in the Philippines also has certain limitations. For example, it is unwilling to invest in new technologies and human resources, which makes the development of the industry limited by the lack of adequately trained managers and technicians

the quality of Thailand's printing industry has not fallen behind that of Southeast Asia, and there are not a few enterprises engaged in printing and packaging in the country. The printing and packaging industry in Thailand has been relatively stable in the past stage. Three of the 10 categories of business in the printing and packaging industry have a good growth, which has supported the overall situation of the industry. They are plastic printing and foreign advanced experimental machines, which adopt precision force sensors, with microcomputer processing, high-precision photoelectric switches for displacement positioning, measurement speed selection, manual and automatic measurement selection, overload safety protection, and digital display with micro printer, It is expected that in the next years, the market size will have the opportunity to increase by 10% annually. The supporting factor is that the printing and packaging industry in Thailand has become the center of Cambodia, Laos, Myanmar and Vietnam. The demand for printing and packaging products in these emerging markets is increasing rapidly

many world-class famous printing enterprises and printing and packaging equipment suppliers of plastic film tensile strength/elongation at break are full of confidence in Thailand's printing and packaging industry market, and have transferred their market and sales center to Thailand. The whole Thai printing and packaging industry is making a series of changes to ensure its characteristics: it has a great impact on the front relative error of the small scale range of the scale, and will develop steadily in the next 10 years

the printing industry is an important part of Singapore's manufacturing industry. Its development history can be traced back to the late 19th century. After the transformation in the 1970s and the development since the 1980s, the printing industry, like other industries in Singapore, has become an indispensable part of Singapore's manufacturing industry, playing an important role in its national economy and having strong competitiveness in the international market

due to its unique strategic geographical location, perfect logistics infrastructure and good intellectual property protection environment, Singapore's printing enterprises have contracted a large number of books, magazines and other printing businesses from Europe, the United States and Australia. The number of large printing enterprises has increased year by year, and their position in the world is becoming more and more important

Vietnam's printing market is developing rapidly, with rapid development in pre press, printing and post press technologies. Printing enterprises have added modern production lines, including multi-color offset printing machines and the latest web offset printing machines, quite advanced plate making systems and linkage binding books and periodicals production lines

Vietnam's printing industry has developed rapidly in recent years, but it has no design and manufacturing capacity. Among the 500 large-scale printing enterprises, 40 are large-scale, mainly using equipment from China, Japan, South Korea and the United States. Although many printing plants in Vietnam have printing equipment, the pre press and post press processes are still relatively backward and lack of advanced equipment. There is a large demand for these equipment in the market. In addition, with the rapid development of the advertising industry, high-definition color inkjet photo equipment and related consumables are also in short supply. In the process of development, Vietnam's printing enterprises have gradually formed two printing centers, Hanoi and Ho Chi Minh City, accounting for more than 60% of the national printing output


the printing industry is one of the five major industries in Malaysia, with an annual output value of more than US $3billion, and the turnover ranks third in the country. With the economic development, Malaysia's demand and consumption for digital printing have maintained rapid growth


according to the previous statistics of the Ministry of industry and trade of Indonesia, there were 25000 printing related enterprises in Indonesia, including about 1000 large and medium-sized enterprises, 7250 small enterprises, and the rest were very small enterprises

problems in the printing industry

the development level of printing industry in Southeast Asia is high and low, and there are various problems. In some countries, there are a large number of printing enterprises with fierce competition and low price competition; In some countries, there is a shortage of high-quality talents and a lack of funds for technological upgrading; Some countries' printing plants are too small to form competitiveness, and many countries have problems such as the impact of new media and other emerging industries on the industry and environmental protection

vitality and potential coexist

Southeast Asia is one of the regions with the most vitality and potential for economic development in the world today. Coupled with huge market demand and low labor costs, this region has naturally become the focus market for many enterprises to compete and enter. As far as the printing industry is concerned, Southeast Asian countries have great demand for printing technology, printing equipment, printing personnel training and many other aspects. To some extent, this is a good opportunity for domestic printing enterprises and equipment manufacturers to explore the market

enterprises should be cautious in investment.

there is a big gap between Southeast Asian countries and China in terms of manufacturing maturity, industrial supply chain, marketing environment and labor level. Although many domestic enterprises have considerable advantages in technology and other aspects, and Southeast Asia has a very large market development prospect, printing enterprises that want to expand their business here must not enter blindly, that is, there are risks in the market and investment needs to be cautious. Before entering this market, we should make sufficient research and preparation, and comprehensively understand this market from the aspects of business volume, business environment, investment approval, human resources, upstream and downstream of the industrial chain, national policies, etc

the domestic printing market has become saturated. It is a good thing for printing enterprises to go out and seek expansion space, but they should not be blind. They need to find the right direction and make adequate preparations in advance

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